What Is the Framer Marketplace?
The Framer Marketplace is Framer’s official directory of templates, components, and plugins built by the community and third-party developers. It functions as a storefront where you can browse, preview, and purchase ready-made design assets that work natively inside the Framer editor. Templates range from free starter layouts to premium, fully-designed websites that you can customize and publish in hours rather than weeks. The marketplace has grown significantly since its 2023 launch and now includes thousands of assets across categories like portfolio, SaaS, agency, ecommerce, and blog.
What You Can Find on the Framer Marketplace
Website Templates
Templates are the most popular marketplace category. A Framer template is a fully designed, responsive website that you duplicate into your own Framer workspace and customize. Unlike HTML templates that require coding to modify, Framer templates are editable in the visual editor — change colors, swap images, edit text, and rearrange layouts without writing a single line of code.
Templates range from simple one-page landing pages ($19-$39) to comprehensive multi-page websites with CMS integration ($49-$149). The best templates include responsive breakpoints for desktop, tablet, and mobile, plus well-organized layers and components that make customization intuitive. For a comprehensive guide to finding and using templates, read the Framer templates complete guide.
UI Components and Sections
Components are reusable design elements: hero sections, pricing tables, navigation bars, footer layouts, testimonial carousels, feature grids, and CTA blocks. Instead of buying a full template, you can purchase individual components and combine them into a custom design.
This approach works well for designers who have a specific vision but want to accelerate production. Drop a pre-built pricing table into your layout, customize the styling, and move on. Component packs from sellers like Supply, Framerly, and others typically include 20-50 sections for $29-$79.
Plugins and Integrations
Framer plugins extend the editor’s functionality. Popular plugins include form builders, analytics integrations, cookie consent banners, CMS utilities, and animation presets. Some are free (basic analytics scripts, simple form handlers), while premium plugins with advanced features cost $5-$29.
The plugin ecosystem is still smaller than Webflow’s app marketplace or WordPress’s plugin directory, but it’s growing steadily. The most impactful plugins solve specific pain points: popup builders, A/B testing tools, and SEO audit utilities.
How to Choose the Right Template
Evaluate Quality Before Purchasing
Every marketplace template includes a live preview link. Before purchasing, check these five indicators of quality:
- Responsive design: Resize the preview window or check it on your phone. Does the layout adapt cleanly to all screen sizes, or do elements overlap and break?
- Page speed: Run the preview URL through Google PageSpeed Insights. A well-built Framer template should score 90+ on both mobile and desktop.
- Component structure: Look at the number of pages and sections. A $49 template with 5 pages and 15 unique sections offers more value than a $79 template with 3 pages and reused components.
- CMS integration: If you need a blog or portfolio, confirm the template includes CMS collections and dynamic page templates. Some templates are static-only.
- Reviews and ratings: Check the seller’s other templates and reviews from past buyers. Established sellers with multiple highly-rated templates are more likely to deliver quality.
Match the Template to Your Use Case
The marketplace categorizes templates by industry and purpose. Common categories include:
- SaaS and Startup: Marketing pages with feature sections, pricing tables, and signup flows
- Portfolio and Creative: Minimalist layouts with large image displays and case study pages
- Agency and Business: Service pages, team sections, and contact forms
- Blog and Content: CMS-powered article layouts with category filtering and author pages
- Ecommerce: Product showcase pages with integration points for Shopify or Lemonsqueezy
For SaaS companies in particular, the SaaS landing page best practices guide covers the exact elements your template should include for maximum conversions.
Customizing Marketplace Templates
Brand Adaptation
After purchasing and duplicating a template, the first customization step is applying your brand identity. Framer’s design system makes this efficient:
- Colors: Update the template’s color variables (found in the Styles panel) and every element using those variables updates automatically
- Typography: Swap the template’s fonts for your brand fonts. Framer supports Google Fonts, Adobe Fonts, and custom uploads
- Logo and imagery: Replace placeholder logos and stock photos with your brand assets
A thorough brand adaptation takes 2-4 hours for a simple template and 1-2 days for a complex multi-page site. The time investment is a fraction of designing from scratch.
Structural Modifications
Most templates are built with modular sections that you can rearrange, duplicate, or delete. Want to add an extra pricing tier? Duplicate the existing pricing card component and modify it. Need to remove the blog? Delete the blog page and its CMS collection.
The key to clean structural edits is understanding the template’s layer hierarchy. Well-built templates use auto-layout (Framer’s equivalent of CSS flexbox) throughout, which means adding or removing elements causes the layout to reflow naturally. Poorly built templates use fixed positioning, making structural changes fragile and time-consuming.
Adding Functionality
Extend your template with Framer’s built-in tools and third-party integrations:
- Forms: Add Framer’s native form component or embed Typeform, Tally, or Cal.com
- Analytics: Inject Google Analytics 4 or Plausible via custom code (requires Pro plan)
- Chat: Embed Intercom, Crisp, or Drift widgets
- Animations: Enhance template sections with scroll-triggered animations and hover effects using Framer’s animation panel. The Framer animations guide walks through every technique.
Selling on the Framer Marketplace
Who Can Sell
Any Framer user can apply to become a marketplace seller. Framer reviews submissions for quality, originality, and completeness. Approved sellers set their own prices and receive revenue share from each sale. The marketplace provides distribution — your templates appear in search results alongside established sellers.
What Sells Well
The highest-selling templates solve specific problems for specific audiences. A “SaaS Startup Template with Blog CMS” outperforms a generic “Modern Website Template” because buyers search for specific use cases. Templates with the following characteristics sell best:
- Clean, modern design that follows current trends
- Full responsive design across all breakpoints
- CMS integration for dynamic content
- Detailed documentation or setup video
- Regular updates as Framer adds new features
Framer Marketplace vs. Third-Party Template Sources
Beyond the official marketplace, Framer templates are sold on Gumroad, Lemonsqueezy, and independent creator websites. Third-party sources sometimes offer lower prices or unique designs not available on the official marketplace. However, the official marketplace provides buyer protection, consistent quality standards, and easier discovery.
Some designers use a hybrid approach: purchase a structural template from the marketplace and enhance it with component packs from independent sellers. This gives you a solid foundation with unique design touches. For businesses that want a fully custom Framer site without starting from a template, the Framer website design guide covers the end-to-end design process.
Tips for Getting the Most from Marketplace Purchases
- Check the Framer version: Older templates built before Framer’s major updates may use deprecated features or lack newer capabilities like native forms or improved CMS
- Read the documentation: Most premium templates include setup guides. Following them saves hours of trial and error
- Start with the CMS: If the template includes CMS collections, populate your content first. The dynamic pages generate automatically and give you a clear picture of the finished site
- Test performance after customization: Heavy images and embedded scripts can degrade the template’s original PageSpeed score. Run a performance check after adding your content
- Keep the original: Duplicate the template before customizing. If you make irreversible changes, you can start fresh from the original copy
Frequently Asked Questions
Are Framer Marketplace templates free?
Some templates are free, but most premium templates range from $19 to $149 depending on complexity. Free templates are typically simpler single-page designs, while premium templates include multi-page layouts, CMS integration, and comprehensive responsive design. Both free and paid templates are fully editable in the Framer visual editor.
Can I use a marketplace template for client work?
Yes, most marketplace templates include a license that allows use on client projects. However, each purchase typically covers one site — using the same template for multiple clients may require additional licenses. Always check the specific template’s license terms before purchasing for commercial use.
How do I customize a Framer template after purchase?
After purchasing, you duplicate the template into your Framer workspace. From there, you edit it visually — change text, swap images, modify colors, rearrange sections, add or remove pages, and configure CMS collections. Everything happens in Framer’s drag-and-drop editor with no code required. For a professionally customized Framer site, Framer Websites can handle the design and setup process for you.