Framer templates are pre-built, fully designed website layouts available inside the Framer platform that you can customize with your own content, branding, and interactions — then publish in minutes. They range from free community-made designs to premium marketplace templates, covering everything from SaaS landing pages to creative portfolios and agency sites.
Key Takeaways
- Framer templates give you a production-ready website foundation — design, layout, animations, and responsive breakpoints included
- The official Framer Marketplace, community submissions, and third-party sellers like Gumroad and Lemonsqueezy are the three main sources
- Free templates work well for MVPs and personal projects; premium templates ($29–$149) are worth it for client work and serious launches
- Always evaluate templates on responsiveness, CMS integration, page count, and update history before purchasing
- Templates accelerate your timeline but still require customization — a template is a starting point, not a finished product
- For businesses that need a truly custom result, working with a Framer design team delivers better ROI than heavily modifying a template
What Are Framer Templates?
Framer templates are complete website designs built natively inside Framer’s design and development platform. Unlike generic website templates that require you to rebuild layouts in a separate tool, Framer templates are ready to remix — meaning you duplicate them directly into your Framer workspace and start editing immediately.
Each template typically includes:
- Multiple pages (home, about, pricing, blog, contact)
- Responsive layouts for desktop, tablet, and mobile
- Pre-configured animations and scroll interactions
- CMS collections for blog posts, case studies, or team members
- Integrated components like navigation bars, footers, and CTAs
The real advantage of Framer templates over, say, a Figma file or a WordPress theme is that there’s no translation step. What you see in the editor is what gets published. The design tool and the production environment are the same thing. If you’re new to the platform, our Framer website design guide covers the fundamentals of working inside the editor.
Where to Find Framer Templates
There are three main channels for sourcing Framer templates, each with different tradeoffs in quality, price, and support.
1. The Official Framer Marketplace
Framer’s built-in marketplace is the most curated source. Templates here are reviewed for quality, and many come from verified designers with strong portfolios. Pricing typically ranges from free to $149, with most premium templates sitting between $49 and $99.
Advantages of the official marketplace:
- One-click remix directly into your Framer workspace
- Quality reviewed by the Framer team
- Designer profiles with ratings and reviews
- Consistent update cadence as Framer adds new features
2. Community Templates
Framer has a growing community of designers who share templates freely. These are often found through social media, Framer’s community showcase, and design communities on Twitter/X. Community templates tend to be more experimental — great for inspiration, but sometimes lacking in polish or responsive design coverage.
Community templates are best for:
- Learning how advanced Framer features work (peek at the structure)
- Quick experiments and prototypes
- Finding niche design styles not covered by the marketplace
3. Third-Party Sellers
Platforms like Gumroad, Lemonsqueezy, and independent designer websites sell Framer templates outside the official ecosystem. Quality varies widely here. Some of the best Framer templates available come from independent designers who sell directly, but there’s no curation layer to filter out low-quality work.
When buying from third-party sellers, verify:
- The template includes a live preview you can interact with
- Responsive breakpoints are actually configured (not just desktop)
- The seller provides support or documentation
- The template has been updated recently (Framer ships updates frequently)
Free vs. Premium Framer Templates
The free vs. paid decision comes down to what you’re building and who it’s for.
When Free Templates Make Sense
- Personal projects and portfolios where budget is zero
- MVPs and validation tests where speed matters more than polish
- Learning Framer — free templates are excellent study material
- Simple one-page sites like event pages, link-in-bio, or coming-soon pages
The tradeoffs: free templates often have limited page structures, less refined animations, and may not include CMS integration. You’ll spend more time customizing to reach a professional standard.
When Premium Templates Are Worth It
- Client projects where a professional baseline saves hours of design work
- Business launches where first impressions matter
- Multi-page sites that need blog, pricing, case study, and contact pages
- Teams that want consistent design patterns across many pages
Premium templates at $49–$99 can save 20–40 hours of design and development time. For context on what custom Framer builds cost compared to template-based approaches, see our complete Framer website pricing guide.
Best Framer Templates by Category
Not all templates are created equal, and the best choice depends entirely on your use case. Here’s what to look for in each major category.
SaaS and Startup Templates
SaaS templates are the most popular category on the Framer marketplace, and for good reason — startups need to ship fast. The best SaaS templates include:
- Hero sections with product screenshots or demo videos
- Feature grids with icons and descriptions
- Pricing tables (ideally toggle-able between monthly/annual)
- Testimonial sections and logo bars
- Blog/changelog CMS integration
- Header with sticky navigation and CTA button
Look for templates that handle dark mode and include at least 5–8 pages. A SaaS template with only a landing page will leave you building the rest from scratch.
Portfolio Templates
Portfolio templates in Framer tend to be the most visually distinctive. Designers use them to showcase their own work, which means they push the platform’s animation and layout capabilities further than other categories.
What to prioritize:
- Project detail pages with CMS support (not just a static gallery)
- Smooth page transitions and hover effects
- Image optimization (lazy loading, proper sizing)
- An about page that accommodates real content, not just placeholder text
For real-world inspiration on what Framer portfolio sites look like in production, browse our curated Framer website examples.
Agency Templates
Agency templates need to do more heavy lifting than portfolios. They must communicate credibility, process, and team expertise while driving contact form submissions.
Essential elements:
- Services pages with detailed breakdowns
- Case study CMS collection with results and metrics
- Team section with bios and photos
- Multiple CTA placements (not just the hero)
- Blog with categories for content marketing
- Contact form with proper validation
Ecommerce and Product Templates
Framer isn’t a full ecommerce platform, but it works well for product-led landing pages, digital product showcases, and simple storefronts with external checkout (Stripe, Gumroad, Shopify Buy Button).
Look for:
- Product grid layouts with filtering
- Product detail pages with image galleries
- Integration points for external payment systems
- Social proof sections (reviews, testimonials, user counts)
How to Choose the Right Framer Template
With hundreds of templates available, the selection process matters. Here’s a framework for making the right choice without overthinking it.
Step 1: Define Your Page Requirements
List every page your site needs before browsing templates. This prevents the common mistake of falling in love with a beautiful three-page template when you need eight pages. At minimum, most business sites need: home, about, services or product, blog, and contact.
Step 2: Check Responsive Design Quality
Open the live preview on your phone. Seriously — do it before buying. Many templates look stunning on desktop and break on mobile. Check for text overflow, image cropping, navigation usability, and touch target sizes. Over 60% of web traffic is mobile, and a template that doesn’t handle it well is a liability.
Step 3: Evaluate CMS Structure
If you need a blog, case studies, or any dynamic content, verify the template uses Framer’s CMS correctly. Some templates fake dynamic content with static pages, which means you’ll be manually duplicating pages for every new post. True CMS integration means one template page that auto-generates pages from your content collections.
Step 4: Assess Customization Complexity
Some templates use advanced techniques like custom code overrides, complex component variants, and deeply nested auto-layouts. These are powerful but harder to modify if you’re not experienced with Framer. For straightforward customization, choose templates that use simple component structures and standard layout techniques.
Step 5: Check the Designer’s Track Record
Look at the designer’s other templates, reviews, and whether they actively maintain their work. Framer updates regularly, and templates from inactive designers can break over time. A designer with 5+ templates and recent activity is a safer bet than a one-template seller.
How to Customize a Framer Template
Once you’ve selected and remixed a template, customization follows a predictable workflow. Here’s the approach that produces the best results with the least friction.
Start with Content, Not Design
The biggest mistake people make with templates is tweaking colors and fonts before replacing the placeholder content. Start by dropping in your real copy, images, and brand assets. The design will look wrong at first — that’s expected. Real content has different lengths, image ratios, and tone than placeholders. Let the content drive your design adjustments.
Update the Design System
Most well-built Framer templates use design tokens — centralized color and typography settings that cascade across all pages. Change your brand colors and fonts in the design system, and they’ll update everywhere automatically. If you’re changing colors page by page, the template wasn’t built well (or you’re doing it wrong).
Modify Components, Not Instances
Framer’s component system means buttons, cards, navigation bars, and other repeated elements exist as reusable components. When you want to change the style of every button on the site, edit the main component — not individual instances on each page. This keeps your site consistent and makes future updates trivial.
Add and Remove Pages Thoughtfully
Need a page the template doesn’t include? Duplicate an existing page with a similar layout and restructure it. This preserves the design language. Deleting pages? Make sure to remove any navigation links pointing to them and check for broken internal links.
Templates vs. Custom Design: When Each Makes Sense
Templates are a tool, not a strategy. Understanding when they help and when they hold you back is the difference between a quick win and a frustrating compromise.
Templates Win When…
- Speed is the priority. You need a site live this week, not this quarter.
- Budget is limited. A $79 template plus a weekend of work gets you online.
- Your requirements are standard. Landing page, blog, pricing, contact — templates handle this well.
- You’re validating an idea. Don’t invest in custom design until you’ve proven demand.
Custom Design Wins When…
- Brand differentiation matters. If every competitor uses the same templates, you’ll blend in.
- You have complex requirements. Custom integrations, unique user flows, or advanced CMS structures.
- You’re spending on traffic. When you’re paying for clicks, conversion optimization on a custom design pays for itself.
- You need ongoing iteration. A custom-built site is easier to evolve than a heavily modified template.
At Framer Websites, we work with both approaches. Some clients come with a template they love and need help customizing it properly. Others need a ground-up design that matches their brand and conversion goals. Check our pricing page to see how both options compare, or explore our landing page design service for conversion-focused builds.
Common Mistakes When Using Framer Templates
After working on hundreds of Framer projects, we see the same mistakes repeatedly. Avoid these and you’ll get more value from whatever template you choose.
- Not replacing all placeholder content. Nothing says “I used a template” louder than a lorem ipsum paragraph hiding on your about page. Audit every page, including footer links, meta descriptions, and OG images.
- Over-customizing beyond the template’s structure. If you’re rebuilding 70% of a template, you didn’t pick the right one. Start over with a better fit instead of forcing a square peg.
- Ignoring performance. Some templates ship with unoptimized images, heavy animations, and custom code that tanks load times. Run Lighthouse after customization and fix anything in the red.
- Skipping SEO setup. Templates rarely include proper meta titles, descriptions, or structured data. Set up your SEO metadata before launching — it’s not optional for discoverability.
- Forgetting favicon and OG images. Small details that template users consistently miss. Update your favicon, social share images, and site title in Framer’s settings.
Frequently Asked Questions
Are Framer templates free?
Some are, yes. Framer’s marketplace includes a selection of free templates, and the community regularly shares free designs. However, free templates are typically simpler — fewer pages, basic animations, and limited CMS integration. Premium templates range from $29 to $149 and offer significantly more polish, pages, and features. For business use, premium templates almost always save you more time than they cost.
Can I use a Framer template for a client project?
Yes, most Framer templates include a commercial license that allows use in client projects. However, always verify the specific license terms before purchasing. Some templates restrict use to a single site, while others allow unlimited projects. If you’re building sites for clients regularly, look for templates with multi-use or unlimited licenses to maximize your investment.
How do I install a Framer template?
Installing a Framer template is straightforward. For marketplace templates, click the “Remix” button on the template page, and it opens as a duplicate in your Framer workspace — no downloads, no file management. For third-party templates, the seller typically provides a Framer remix link or a .framer file you can import. Once remixed, you own a full copy and can edit anything without affecting the original template.
Do Framer templates include hosting?
Framer includes hosting on all its plans, including the free tier. When you publish a site from a template (or any Framer project), it’s hosted on Framer’s infrastructure with a .framer.app subdomain. To use a custom domain, you’ll need a paid Framer plan starting at $5/month for personal sites or $15/month for business sites with CMS. The hosting is fast, globally distributed, and includes SSL — no need to manage servers or CDN configuration.
What’s the difference between Framer templates and Webflow templates?
The core difference is workflow. Framer templates live inside a design-first environment where visual editing and code output are unified — what you design is what ships. Webflow templates sit inside a more traditional web development interface with CSS classes, the box model, and a steeper learning curve. Framer tends to be faster for designers and non-developers, while Webflow offers more granular control for complex web applications. For most marketing sites, landing pages, and portfolios, Framer templates get you to launch faster with less friction.