To password protect a Framer page, open the page settings, find the Privacy or Password section, toggle protection on, and set a password. Visitors then see a lock screen and must enter the password before the page loads. Framer supports protecting a single page or your entire site, and the feature is available on paid plans.
What Framer Password Protection Actually Does
Framer password protection puts a gate in front of a page so only people with the password can view it. It is the simplest way to share work in progress with a client, hide a private resource, run a soft launch, or keep a pricing page off the public web until you are ready. When someone visits a protected page, Framer shows a clean lock screen instead of the content. Enter the correct password and the real page renders.
It is important to understand what this is and is not. Password protection is access control for casual privacy and pre-launch sharing. It keeps content out of public view and away from search engines. It is not a replacement for true authentication on sensitive data like user accounts, payments, or medical records. For those use cases you need a real login system, not a shared site password.
When to Use Password Protection
There are a handful of scenarios where this feature earns its keep.
- Client review. Share a staging version of a redesign with a client before it goes live, without anyone stumbling onto it.
- Soft launch. Give early users or beta testers access to a new page while the rest of the site stays public.
- Private resources. Gate a download, a deck, or an internal resource behind a single shared password.
- Event pages. Share a private event detail page only with invited guests.
- Coming soon. Build the full site behind a password and flip it public on launch day.
If your goal is lead capture rather than privacy, a gated form is usually the better tool. A password keeps people out; a form trades access for an email. The two solve different problems.
How to Password Protect a Single Page
- Open your Framer project and select the page you want to protect in the Pages panel.
- Open that page’s settings.
- Find the Privacy or Password Protection section.
- Toggle protection on.
- Enter the password you want visitors to use. Choose something you can share easily but is not trivial to guess.
- Publish the site so the protection goes live.
After publishing, visit the page in a private browser window to confirm the lock screen appears and your password works. Always test from a session that is not already logged into your Framer account, since the editor view can behave differently from the public view.
How to Protect Your Entire Site
If you want every page behind a single gate, for example during a full pre-launch, Framer lets you apply protection at the site level rather than page by page. Set one site-wide password, publish, and the lock screen guards the whole project. This is the cleanest approach for a coming-soon site or a complete redesign you are sharing with stakeholders before the public reveal. When you launch, remove the password and republish.
Password Protection and SEO
A password-protected page is hidden from visitors and from search engine crawlers, since the bot hits the same lock screen a person does. That is exactly what you want before launch, because it keeps unfinished pages out of the index. But it has a flip side worth remembering: a page cannot rank while it is protected, and it will not be crawled or indexed until you remove the gate.
So sequence matters. Build behind a password, then remove protection and republish on launch day so crawlers can finally reach the content. After you go public, submit your sitemap so search engines discover the newly opened pages quickly. If SEO is central to your project, the Framer SEO guide covers indexing, metadata, and sitemaps in depth, and the website launch checklist makes sure you flip the right switches in the right order on go-live day.
Setting Up a Coming-Soon Page Behind a Password
One of the most useful patterns is building your entire site in public-facing form while keeping it gated until launch day. Here is how to run it cleanly. Build every page as you normally would. Apply a site-wide password so the whole project sits behind one lock screen. Share that single password with your team, your client, and any beta reviewers. Collect feedback, iterate, and keep publishing updates behind the gate. When you are ready to launch, remove the password, republish, and submit your sitemap so search engines can finally crawl the site.
This beats the alternative of building on a hidden staging URL and then copying everything over, because the site you reviewed is the exact site that goes live. Nothing changes at launch except the removal of the gate. That eliminates the class of bugs where something works in staging and breaks in production, since there is no separate production to break.
If you want a public placeholder while the real site stays private, build a simple unprotected coming-soon page on your root path and keep the full site on protected sub-pages. Visitors see a branded holding page, while you and your reviewers access the real thing with the password. This gives you a public presence and a private workspace at the same time.
Who Should Get the Password
Treat the password like any shared credential. Keep the list of people who have it short and intentional. For a client review, that usually means the client’s core decision-makers plus your own team. For a beta launch, it might be a curated list of early users. The fewer people who hold it, the easier it is to control where your unfinished work travels. If you sent the password widely for one phase of a project, change it before the next phase so old recipients lose access.
Remember that a shared password offers no per-person tracking. You cannot tell who viewed the page or revoke access for one individual without changing the password for everyone. That is the tradeoff for the simplicity of the feature, and it is exactly why it suits casual privacy rather than anything where you need an audit trail. If a project genuinely needs to know who accessed what, plan for a real authentication system from the start instead of stretching the password feature past what it was built for.
A small operational habit helps here. Keep a short note of which password you set for which project and who received it, especially if you manage many client sites. Framer does not surface a history of who you shared a password with, so that record lives with you. When a project wraps and goes public, you can confidently retire the password knowing exactly who once had it.
Password Protection vs Other Access Methods
| Method | Best for | Effort | Security level |
|---|---|---|---|
| Page password | Client review, single private page | Low | Casual |
| Site-wide password | Pre-launch, coming soon | Low | Casual |
| Gated form | Lead capture, resource downloads | Medium | None (collects info) |
| True authentication | User accounts, sensitive data | High | Strong |
For most marketing and agency work, the built-in page or site password covers the need without any code. If you need real per-user logins, that moves beyond Framer’s native feature set and into integrated authentication, which is a different build entirely.
Practical Tips for Sharing a Protected Page
- Send the password separately from the link. If you must put it in the same message, that is fine for casual use, but separating them is a small habit that helps for anything you care about.
- Rotate the password after a launch. Once a protected staging page becomes public, the old password no longer matters, but if you reuse a password across projects, change it.
- Do not rely on it for legal or compliance privacy. A shared password is not access control for regulated data.
- Confirm the plan. Password protection is a paid-plan feature in Framer, so make sure your project is on a plan that includes it before you promise a client a private preview.
At Framer Websites we use page-level protection constantly to share builds with clients before launch, then remove it and publish on go-live. If you want a private preview of a site we are designing for you, that is exactly how the review step works. See how we structure projects on our pricing page.
Frequently Asked Questions
Is Framer password protection available on the free plan?
No. Password protection is a paid-plan feature. You need a Framer site plan that includes privacy controls to set a page or site-wide password and have it work on your published site.
Can I protect just one page instead of the whole site?
Yes. Framer lets you protect individual pages from each page’s settings, or apply a single password across the entire site. Page-level protection is ideal for sharing one private page while the rest of the site stays public.
Will a password-protected page hurt my SEO?
A protected page cannot be crawled or indexed while the password is active, which is fine before launch. Remove protection and republish when you go live, then submit your sitemap so search engines can index the newly public pages.
Is Framer password protection secure enough for sensitive data?
No. It provides casual privacy for pre-launch sharing and private resources, but it is a single shared password, not true per-user authentication. For accounts, payments, or regulated data, use a real login system.