Framer Free works for personal sites, portfolios, and validation MVPs that can live on a framer.website subdomain. Mini ($5/mo) adds a custom domain. Basic ($15/mo) unlocks CMS for blogs. Pro ($30/mo) is the right choice the moment you need a real site for a real business, with analytics, password protection, and the bandwidth to handle traffic.
Quick Comparison Table
Framer pricing in 2026 is structured around five tiers, each priced per site (not per workspace). Here is what you get on each plan based on current published Framer pricing.
| Feature | Free | Mini ($5) | Basic ($15) | Pro ($30) | Business ($75) |
|---|---|---|---|---|---|
| Custom domain | No (framer.website subdomain) | Yes | Yes | Yes | Yes |
| Pages | 3 pages | 3 pages | 150 pages | 300 pages | 1,000 pages |
| CMS items | None | None | 1,000 | 10,000 | 50,000 |
| Monthly bandwidth | 1 GB | 10 GB | 50 GB | 200 GB | 1 TB |
| Form submissions | 10/month | 100/month | 1,000/month | 10,000/month | 50,000/month |
| Password protection | No | No | Yes | Yes | Yes |
| A/B testing | No | No | No | Yes | Yes |
| Localization | No | No | No | Yes | Yes |
| Staging | No | No | No | Yes | Yes |
| Analytics | Basic | Basic | Standard | Advanced | Advanced |
| Framer branding | Yes (visible) | Removed | Removed | Removed | Removed |
Workspace plans (Pro Workspace at $40/seat, Business Workspace at $100/seat) sit on top of site plans and add collaboration features, role-based permissions, and shared assets across multiple sites.
What You Get With Framer Free
Framer Free is genuinely useful, not a crippled demo. You get the full Framer editor with every design feature, animation primitive, and component option. The constraints sit at the publishing layer, not the creative layer.
The Free plan includes:
- 3 published pages on a framer.website subdomain
- 1 GB bandwidth per month, covering roughly 5,000 to 15,000 visits depending on image weight
- 10 form submissions per month through the built-in form handler
- Unlimited editor collaborators
- Full free-template library, SSL certificate, and global CDN hosting
- Basic analytics (page views and visitor count)
The trade-off: the Framer badge sits in the bottom corner of every page, and you cannot connect a real domain. For a designer building a personal portfolio or a founder testing a landing page concept, this is often enough.
What Pro Unlocks
Pro is the tier where Framer stops feeling like a design tool and starts behaving like production infrastructure. Pro adds:
- 300 pages per site (versus 150 on Basic), useful for content-heavy or programmatic SEO builds
- 10,000 CMS items, enough to run a real blog, product catalog, job board, or directory
- 200 GB monthly bandwidth, comfortably handling low six-figure monthly visits
- 10,000 form submissions, removing the practical cap on lead capture
- A/B testing built into the editor (no third-party tool needed)
- Localization for multilingual sites with native URL routing per language
- Password protection for staging pages, gated content, or client review links
- Staging environments, so you can edit a draft version without touching production
- Advanced analytics with referrer breakdowns, country data, and device segmentation
- Priority support and higher AI credits for Framer AI features
At $30/month per site, an agency running ten client sites pays $300/month in hosting, often passed through as a managed hosting line item on the retainer.
When the Free Plan Is Enough
Free is the right call in three specific situations.
Personal portfolios. If you are a designer or freelancer who needs a portfolio that looks great and you do not mind the framer.website URL, Free covers it. Three pages (Home, Work, Contact) is the standard portfolio shape.
Landing page validation. Testing whether a product idea has demand? Build a one-page landing page on Free, drive paid traffic from LinkedIn or Reddit, and measure email signups. If the test fails, you spent zero on hosting.
Internal or single-purpose pages. Event RSVPs, wedding sites, side project demos, and prototype previews fit comfortably inside the Free plan. The framer.website URL is a non-issue when the audience is a small group you are sending the link to directly.
Free is not enough the moment you need a custom domain. There is no workaround for that constraint, and it is the single most common reason people upgrade.
When You Need to Upgrade to Mini or Basic
Mini ($5/month) is the cheapest path to a custom domain. The page limit stays at 3, the bandwidth jumps to 10 GB, and Framer branding disappears. This is the right tier for a small business landing page, a single-product launch page, or a freelancer site where you want yourname.com instead of yourname.framer.website. (For the full custom domain setup walkthrough, see our Framer custom domain guide.)
Basic ($15/month) is where most paying users land. The jump from 3 to 150 pages is enormous, and the CMS opens up. Basic is the right call when:
- You need a real blog or content marketing engine (CMS up to 1,000 entries)
- You run a small business site with multiple service pages, case studies, and an about section
- You need password protection for client review links or gated downloads
- 50 GB of bandwidth covers your traffic (roughly 50,000 to 150,000 monthly visits)
Basic is the sweet spot for solo founders and small businesses. It is also the cheapest plan that supports a real content strategy, because the CMS opens up here.
When Pro Makes Sense
Pro is the right plan when the site is doing real revenue work. Concrete triggers:
You run paid traffic. Once you are spending money on Google Ads or Meta Ads, the cost of being unable to A/B test (Basic does not include it) is higher than the $15/month Basic-to-Pro upgrade. One winning headline test usually pays for a year of Pro.
You serve international audiences. Localization is Pro-only. Building a workaround on Basic (duplicate sites per language) costs more in time than the plan difference costs in money.
You want staging. Pro adds a staging environment so you can iterate without breaking production. For any site where a broken layout has business impact, this matters more than the feature list suggests.
You serve client sites. Agencies and freelancers should default to Pro per client site. The password protection, staging, advanced analytics, and removed Framer branding are all expected on a client deliverable. (Agencies pitching consulting clients should also look at the best Framer templates for consultants.)
Pro vs Business Plan
Business ($75/month per site) extends Pro along three axes: more pages (1,000 versus 300), more CMS items (50,000 versus 10,000), and more bandwidth (1 TB versus 200 GB). For most sites, Business is overkill. The teams that genuinely need it are:
- Programmatic SEO operators publishing thousands of city pages, comparison pages, or directory entries
- High-traffic content sites (hundreds of thousands to millions of monthly visits)
- Large product catalogs with 10,000+ SKUs as CMS items
- Marketplaces, job boards, or directories that need both volume and CMS depth
If you are thinking about Business and you are not in one of those categories, you probably want Pro. Sites that are too big for Pro almost always know it, because they hit hard caps (page limit, CMS limit, bandwidth) and Framer surfaces the limit clearly in the dashboard.
Cost-Per-Site Math
Per-site pricing matters when you run multiple sites. A single agency site on Pro is $30/month, or $360/year. Across ten client sites, that is $3,600/year in platform cost.
Compare against a comparable WordPress site: $20-$50/month for managed hosting (Kinsta, WP Engine, Cloudways), plus $200-$500/year in plugin licenses (form builder, security, backup, performance), plus developer time for updates. Per site, WordPress lands at $40-$80/month all-in. Framer Pro at $30 is competitive even before you factor in the design speed.
The math shifts for very large agencies. At 50+ client sites, the per-site model gets expensive ($1,500/month at Pro). Some agencies use a hybrid: Pro for sites that need the features, Basic for simpler work, Business for one or two large clients. Workspace plans add per-seat collaboration cost on top of site plans (a common point of confusion). The full breakdown is on the Framer Websites pricing page.
Common Hidden Costs
The headline price on a Framer plan is rarely the all-in cost. Common additions:
- Custom domain registration: $10-$15/year through Cloudflare, Namecheap, or a similar registrar. Framer does not sell domains directly.
- Email hosting: Not included at any tier. Budget $6-$12/user/month for Google Workspace or Microsoft 365 if you need name@yourdomain.com.
- Premium templates: The best Framer templates cost $79-$199 one-time. Free templates exist, but production-grade designs usually carry a price tag.
- Custom code components: A custom React component (advanced calculator, niche integration) runs $300-$2,000 from a Framer-specialized developer.
- Workspace collaboration: Pro Workspace ($40/seat/month) or Business Workspace ($100/seat/month) is required on top of site plans for shared assets and role-based permissions.
What Competitors Charge for Comparable Features
Framer Pro at $30/month sits in the middle of the design-first website builder market.
- Webflow CMS: $29/month for a single site with 2,000 CMS items and 50,000 visits/month. Webflow Business at $49/month is the closest direct comparison to Framer Pro. See our full Framer vs Webflow breakdown for the design and infrastructure tradeoffs.
- Squarespace Business: $23/month for unlimited pages, unlimited bandwidth, and a built-in store. The trade-off is design flexibility. See our Framer vs Squarespace comparison for the design freedom math.
- Wix Studio: $20/month for a single site with 100 GB bandwidth. More bandwidth per dollar than Framer Pro, but Framer wins on animation quality and CMS structure.
Framer Pro tends to win for sites where design polish and animation are the differentiators. Webflow tends to win for sites where deep CMS structure or e-commerce is the priority.
Verdict and Decision Framework
A simple decision tree based on what the site actually needs to do:
- No custom domain needed? Stay on Free.
- One small site, custom domain, no blog? Mini ($5/month).
- Small business site with a blog? Basic ($15/month).
- Running paid traffic, need A/B testing, international audience, or staging? Pro ($30/month).
- Agency or freelancer building client sites? Pro per site, every time.
- Publishing at scale (1,000+ pages, programmatic SEO, large catalog)? Business ($75/month).
The mistake most people make is over-buying early or under-buying when the site starts working. Start at the tier that matches your current site, and upgrade the month you hit the limit. Framer does not penalize mid-cycle upgrades, and changing tiers takes one click.
FAQ
Can I downgrade from Pro to Basic later?
Yes. You can change plans up or down at any time. If your site uses features that are not available on the lower plan (more than 150 pages, more than 1,000 CMS items, password-protected pages), you will need to remove or archive that content before the downgrade goes through. Framer warns you about which features will break before applying the change.
Does Framer Free expire or convert to a trial?
No. Framer Free is a permanent plan, not a 14-day trial. You can run a free site indefinitely. The constraints (no custom domain, 3 pages, 1 GB bandwidth, framer.website branding) stay the same forever.
What happens if my site exceeds the bandwidth limit?
Framer does not take your site offline. They send notifications as you approach the limit and prompt you to upgrade. If you consistently exceed bandwidth on Basic or Pro, the dashboard will surface a recommendation to move up a tier. There are no overage fees in the traditional sense, but sustained heavy traffic without an upgrade can lead to performance throttling.
Is Pro Workspace the same as Pro site plan?
No. Site plans (Free, Mini, Basic, Pro, Business) cover the hosting and feature limits for a single site. Workspace plans (Free, Pro Workspace at $40/seat, Business Workspace at $100/seat) cover team collaboration: shared assets, role-based permissions, and unified billing across multiple sites. You need both if you are a team running multiple client sites.
Can I use Framer Free for client work?
Technically yes, practically no. The framer.website subdomain and visible Framer branding signal an unfinished or amateur project to most clients. Even Mini at $5/month removes the branding and adds the custom domain, which is the minimum bar for a deliverable. For client work, Pro is the realistic floor because of password protection, staging, and analytics.
Does Framer charge per visitor or per page?
Neither directly. Framer charges per site, with bandwidth caps that scale with the plan. A 200 GB/month bandwidth allowance on Pro covers roughly 100,000 to 500,000 monthly visits depending on image and video weight per page. Heavy media sites (video backgrounds, large hero images) burn bandwidth faster than text-heavy sites.