Migrating from Wix to Framer means rebuilding your site on a design-first platform rather than transferring files, because the two systems are not compatible. The process is straightforward: audit your current site, export your content and assets, recreate the design in Framer, set up redirects, and switch your domain. Done carefully, you keep your content and SEO while gaining speed and design freedom.
People leave Wix for Framer when they outgrow template constraints, want faster sites, or need the kind of polished, custom design that wins clients. The catch is that there is no one-click import between the platforms. That sounds daunting, but a clean rebuild is often a blessing in disguise, giving you a chance to improve everything you disliked about the old site. This guide walks through the full migration step by step.
Key Takeaways
- There is no automatic Wix-to-Framer transfer, so migration means a structured rebuild.
- Audit and export your content and assets before touching Framer.
- Recreate your site in Framer, treating it as a chance to upgrade the design.
- Set up 301 redirects to preserve SEO and avoid broken links.
- Switch your domain last, only after the new site is fully tested.
Why Move From Wix to Framer
Wix is a capable, beginner-friendly builder, and for many simple sites it is perfectly fine. Designers and growing businesses tend to bump into its ceiling, though. Templates can feel rigid, deep customization is limited, and performance is not always what a modern, conversion-focused site demands. As ambitions grow, those limits start to pinch.
Framer answers those frustrations directly. It offers a real design canvas, native animation, a CMS, and fast hosting included. For anyone who cares about craft and speed, the move unlocks a different level of control. If you are weighing the platforms head to head before committing, a detailed look at Framer vs Wix lays out exactly where each one wins.
The mindset shift
The most important thing to accept early is that you are not transporting your old site, you are building a better one. Treating migration as a rebuild rather than a copy removes a lot of stress and opens the door to real improvement. Wix and Framer store and structure sites in incompatible ways, so a manual rebuild is the only reliable path.
Step 1: Audit Your Current Wix Site
Before you build anything new, take inventory of what you have. Go through your Wix site page by page and document everything. This audit becomes your blueprint and ensures nothing important gets lost in the move. Skipping this step is how pages and links quietly disappear.
What to record in the audit
- Every page and its URL, since these matter for redirects later.
- All text content, organized by page.
- Images, logos, and other media assets.
- Blog posts and their publication dates.
- Forms, integrations, and any third-party tools you rely on.
- Your current SEO setup, including page titles and meta descriptions.
This is also the perfect moment to decide what to keep, cut, or improve. If a page never performed, do not rebuild it out of habit. Migration is a natural pruning opportunity, and a leaner site is usually a stronger one.
Step 2: Export Your Content and Assets
With your audit in hand, gather everything you need to carry over. Wix lets you download your images and media, and you can copy text content directly from your pages. For blog content, export what Wix allows and save your posts so you can recreate them in Framer’s CMS.
Organize these assets cleanly on your computer, mirroring your site structure. A tidy folder system now saves hours later when you are placing content in Framer. Keep your images in their highest available quality, because you can always compress them later, but you cannot recover detail you never saved.
Don’t forget the details
- Save brand assets like logos and color values.
- Note your fonts so you can match or upgrade typography in Framer.
- Record form fields and where submissions need to go.
- List any analytics or tracking codes you will need to re-add.
Step 3: Rebuild Your Site in Framer
Now the satisfying part. In Framer, you recreate your site with full design control, using your audit as the map and your exported assets as the materials. You can start from a blank canvas or adapt a template that fits your goals, then shape it into something distinctly yours.
Because Framer is design-first, resist the urge to copy your old layout exactly. Use this as the upgrade you have been wanting. Improve the hierarchy, tighten the typography, add purposeful motion, and make the experience faster and cleaner than Wix allowed. The point of moving is to be better, not identical.
Setting up the structure
Build your main pages first, then move your blog into Framer’s CMS so posts are easy to manage going forward. Recreate your navigation, footer, and key conversion points like contact forms and calls to action. Test each page as you go, checking that it looks right across desktop, tablet, and mobile, since responsiveness is part of the design in Framer.
Step 4: Preserve Your SEO With Redirects
This step protects everything you have earned in search rankings, so do not skip it. When URLs change between platforms, you must redirect the old Wix URLs to their new Framer equivalents using 301 redirects. A 301 tells search engines a page has permanently moved, passing along its ranking value and keeping visitors from hitting dead ends.
Map every old URL to its new one using the page list from your audit. Framer supports redirects, so you can set these up before going live. Getting this right prevents the traffic drop that catches people who migrate carelessly. If you also evaluated other Wix products during your decision, the comparison of Framer vs Wix Studio can clarify how the more advanced Wix tier stacks up and why redirect discipline matters either way.
SEO checklist before launch
- Recreate page titles and meta descriptions for every page.
- Set up 301 redirects from each old URL to the new one.
- Re-add structured data and alt text on images.
- Reconnect analytics and verify tracking fires correctly.
Step 5: Test, Then Switch Your Domain
Before pointing your domain at the new site, test relentlessly. Click every link, submit every form, view every page on multiple devices, and confirm your redirects work. Catching problems while the old site is still live means visitors never see anything broken. Patience here pays off.
Once you are confident, switch your domain to the Framer site. Framer guides you through connecting a custom domain, and the cutover is quick. After going live, keep monitoring for a few weeks, watching analytics and search performance to confirm everything migrated cleanly and your rankings hold steady.
Post-launch monitoring
- Watch for any 404 errors and add redirects you missed.
- Confirm forms are delivering submissions correctly.
- Track search rankings for a few weeks to verify SEO continuity.
- Gather feedback from real visitors and refine.
Handling Blog Content and the CMS
Blogs deserve special attention during migration because they carry both content value and SEO weight. Each post likely ranks for something, attracts traffic, or supports your authority. Losing posts or breaking their URLs hurts more than losing a static page, so plan the blog move deliberately rather than as an afterthought.
In Framer, recreate your blog using the CMS so posts become structured, manageable content rather than one-off pages. Bring over the post body, title, publication date, featured image, and meta description for each piece. Preserve the publication dates where you can, since they signal freshness and history to both readers and search engines.
Blog migration checklist
- Recreate each post in the Framer CMS with full content and metadata.
- Keep original publication dates to maintain content history.
- Redirect every old blog URL to its new location.
- Re-add internal links between posts so they still connect.
- Confirm images carry descriptive alt text for accessibility and SEO.
Recreating Forms and Integrations
Functionality often hides in the details, and forms are a common trip-up. Your Wix site may have contact forms, newsletter signups, or booking widgets that need rebuilding in Framer. List every interactive element during your audit so none slip through, then recreate each one and confirm it delivers submissions where they need to go.
Integrations need the same care. Analytics, email marketing tools, chat widgets, and any third-party services must be reconnected on the new site. Framer supports adding code and connecting common tools, so most integrations carry over, but they will not migrate themselves. Test each integration after rebuilding it, since a silently broken form or tracking pixel can cost you leads and data without any obvious warning.
Functionality to verify
- Contact and lead forms deliver to the right inbox or tool.
- Newsletter signups connect to your email platform.
- Analytics and tracking fire correctly on every page.
- Any booking, chat, or commerce widgets work as expected.
Migrating From Other Platforms
The same rebuild-and-redirect framework applies no matter where you are coming from, since most platform moves to Framer share these stages. If you are helping a client or planning a future move from another builder, the process maps closely to a Squarespace to Framer migration, which follows the identical audit, rebuild, redirect, and switch pattern. Learning the method once means you can migrate from nearly any platform with confidence.
A Wix to Framer migration is real work, but it is the kind of work that pays back every day in a faster, more beautiful, more flexible site you fully control. Plan it in stages, protect your SEO, and treat it as the upgrade it is. When you are ready to build, review the Framer Websites pricing options and start your move.
Frequently Asked Questions
Can I transfer my Wix site directly to Framer?
No. There is no automatic import between Wix and Framer because they store and structure sites in incompatible ways. Migration means rebuilding your site in Framer using your existing content and assets. Many people find the rebuild beneficial because it lets them improve the design and performance along the way.
Will I lose my SEO when migrating from Wix to Framer?
You will not lose SEO if you migrate carefully. The key is setting up 301 redirects from every old Wix URL to its new Framer equivalent and recreating your page titles and meta descriptions. This preserves ranking value and prevents broken links. Skipping redirects is the main cause of traffic loss during migration.
How long does a Wix to Framer migration take?
It depends on the size of your site. A small site of a few pages can be rebuilt in a few days, while a larger site with many pages and a blog takes longer. Most of the time goes into the rebuild and SEO setup, not the technical switch, which is quick once everything is tested.