Refresh your brand with a new Framer website
Framer Websites refreshes brand identities through website redesigns in Framer, starting at $5,000. We evolve your visual language, typography, and messaging while preserving content and SEO equity.
What's included
- Visual identity evolution (not revolution) — updated colors, typography, and design language
- Content audit — keep what works, rewrite what doesn't
- SEO preservation with 301 redirects and meta tag migration
- Updated photography and illustration direction
- Modernized layout patterns and responsive design
- Refreshed messaging and value proposition hierarchy
- Brand guidelines document for the new visual system
- Performance benchmarking (before/after Core Web Vitals)
Our process
Audit
Review current brand, site performance, and competitive landscape
Direction
Define the evolved visual identity — what stays, what changes, what's new
Redesign
Apply the refreshed brand to all pages in Framer
Migrate
Content migration, redirect setup, and performance verification
Frequently asked questions
What is the difference between a brand refresh and a full redesign?
A brand refresh evolves your existing identity: updated colors, modernized typography, cleaner layouts, sharper messaging. The brand stays recognizable. A full redesign starts from scratch with a new identity. Most businesses need a refresh, not a rebuild.
Will I lose SEO rankings during a brand refresh?
No. We preserve all URLs, set up 301 redirects for any structural changes, and migrate meta tags and schema markup. We monitor Search Console for 30 days post-launch to catch any indexing issues early.
How long does a brand refresh take?
Brand refresh projects typically take 3-5 weeks. This includes the audit phase, design direction alignment, redesign, and careful migration with SEO preservation.